Advertising your hair salon
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With half of consumers cutting back on non-essential spending, retail outlets and restaurants are having to work harder than ever to stay successful. Investigate these methods for advertising your hair salon to attract new customers and grow your business to help you navigate these turbulent times.
Offline marketing strategies
Printed material
Start with the basics: printed material. Put together pamphlets advertising your products and distribute them around the local area. A poster in the Post Office window and a leaflet stand in a related business like a spa or nail salon can generate a surprising amount of footfall.
Make sure you have business cards ready to give out to happy customers who are likely to give you valuable word-of-mouth recommendations to friends and family in the local area.
Special promotions
One-off events, price discounts and product launches are just a handful of the special promotions that might entice new visitors to your salon. You can also run loyalty programmes with rewards and priority treatment for long-term customers.
Remember to put people’s safety first during busy promotional events: set a suitable limit on numbers and keep equipment tidied away. To deal with eventualities where something does go wrong, it may also be worth reviewing your level of shop insurance to make sure it fits your circumstances.
Networking events
Thinking of expanding your hair salon business? Sign up for networking events in your area and across the country to meet fellow beauticians and investigate investment opportunities.
Online marketing essentials
An updated website
Having a strong online presence is increasingly important in our ever-digitalised world. Build a great website that best reflects your business and ensure it’s updated regularly with the latest news.
A good website should include a description of your business, information about your team, details of your products including prices and a section showcasing reviews from your current customer base.
Google My Business
Often overlooked, creating a Google My Business account is essential to success in the 21st century. This allows you to take ownership of your Business Profile on Google so you can manage the details shown when someone searches for your company, including opening times and contact information.
Being present on Google My Business also means that your company will show in general related searches in your area – for example, if someone searches for a ‘hair salon near me’.
Email marketing
Maintaining a continuous online presence shows your audience that your business is thriving and helps to build trust with new customers. Email marketing is a great way to approach this.
Build up a database of email addresses and sent out regular emails advertising special offers, giving out free hair care tips and discussing the latest trends in hairstyles for women, men and others.
