Revealed: The richest Love Island stars
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Love Island All Stars have announced the first twelve returning Islanders. The iconic show is back for another series, with Maya Jama set to host again.
Brand new data by Sudoku.com.au reveals the most influential Love Island All Stars on Instagram and how much each can earn in sponsored Instagram posts.
Researchers used an internal influencer calculator tool to analyse the contestants’ follower counts and engagement rates and determine the average amount each could earn per sponsored Instagram post.
The Instagram follower counts are as of 7th January 2025.
The most influential Love Island All Stars contestants
| All Star contestant | Followers | Price per post minimum (£) | Price per post maximum (£) | |
| 1 | Luca Bish | 1,236,636 | 9,125 | 12,345 |
| 2 | Scott Thomas | 1,142,929 | 7,928 | 10,726 |
| 3 | Kaz Crossley | 1,125,797 | 7,806 | 10,561 |
| 4 | Curtis Pritchard | 1,118,008 | 7,655 | 10,357 |
| 5 | Gabby Allen | 998,152 | 6,848 | 9,265 |
| 6 | India Reynolds | 844,100 | 5,809 | 7,859 |
| 7 | Marcel Somerville | 599,515 | 4,078 | 5,517 |
| 8 | Elma Pazar | 437,143 | 3,064 | 4,144 |
| 9 | Nas Majeed | 394,163 | 2,704 | 3,659 |
| 10 | Olivia Hawkins | 323,193 | 2,284 | 3,091 |
| 11 | Ronnie Vint | 214,004 | 1,556 | 2,105 |
| 12 | Catherine Agbaje | 202,415 | 1,456 | 1,970 |
Luca Bish is the most influential Love Island All Stars contestant, with the ability to earn a maximum of £12,345 per sponsored Instagram post.
He has the highest number of followers out of all the contestants at over 1.2 million.
After leaving the villa in 2022, Luca’s relationship with footballer’s daughter, Gemma Owen, remained in the limelight as their online interactions kept fans invested.
He also posts several fitness-related posts, appealing to followers interested in health and wellness.
Scott Thomas is the second most influential Love Island All Stars contestant, with the ability to earn a maximum of £10,726 per sponsored Instagram post.
Scott is the co-founder of the PR agency The Social PR and the platform Food 4 Thoughts. With his entrepreneurial success, he has attracted a wide range of followers.
He also has a widely established presence in the fitness industry, frequently posting about his fitness journey, workouts, and overall wellness.
He also has famous siblings, Ryan and Adam Thomas, and the family shares a large fan base.
Kaz Crossley ranks third, with a maximum of £10,561 potential earnings per sponsored Instagram post.
She has over 1.1 million Instagram followers and has established a massive fanbase through several avenues. She was recently involved in philanthropy, supporting communities in Thailand.
She also posts about beauty routines, makeup tutorials, fitness, fashion, and other brand collaborations.
Curtis Pritchard ranks fourth place, with a maximum potential earning of £10,357 per sponsored Instagram post. He has over 1.1 million followers.
Before Love Island, Curtis was already well-known as a professional dancer on Dancing with the Stars Ireland. Since Love Island, he appeared on several reality TV shows including The Greatest Dancer as a receptionist and Celebs Go Dating.
Gabby Allen ranks fifth most influential, with a maximum of £9,265 potential earnings per sponsored Instagram post.
With just over 998,000 followers, she is from Liverpool and is a qualified fitness trainer.
She often shares workout routines, fitness tips, and motivational content which attracts wider audiences.
She also promotes body positivity, mental health awareness, and self-confidence, which are key values appreciated by her audience.
Ranking sixth through to twelfth are India Reynolds, Marcel Somerville, Elma Pazar, Nas Majeed, Olivia Hawkins, Ronnie Vint, and Catherine Agbaje.
Commenting on the findings, an expert from Sudoku.com.au says,
“As we are set for a new season of Love Island All Stars, Islanders already announced are some of the most iconic to grace the famous villa.
“Appearing on Love Island provides contestants with significant exposure, helping to rapidly increase social media following.
“Introducing Islanders to a large and engaged audience can open doors to influencer marketing and brand partnerships.
