Hair Syrup; Side Hustle To Multi Million Pound Haircare Sensation
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How Lucie Macleod turned her side hustle into a TikTok viral, multi million pound haircare sensation, Hair Syrup.
Meet Lucie Macleod, the now 23-year-old founder of Hair Syrup – a best-selling, TikTok viral haircare brand that’s taken the beauty world by storm. A testament to the power of social media, Hair Syrup has grown into a bona fide success story, with over 100K followers on TikTok and a cult following of tens of thousands of loyal customers.
But how did the 20-something from Pembrokeshire, Wales, turn the side hustle she set up at her parent’s house into a multimillion-pound business? Back in 2019, desperate to find a way to bring her damaged hair back to life, Lucie spent a fortune on expensive treatments that frustratingly made no difference at all.
After reading about the powers of pre-wash hair treatments, Lucie scoured the high street and local salons to find something suitable, but with no luck. Far from being defeated, Lucie decided to take matters into her own hands. Lucie got her DIY on in her student kitchen and created her own pre-wash hair treatment, packed with all the super-ingredients she’d read about through her research. It actually worked – and Hair Syrup The Original was born!
Sharing her story and her secret formula with just a handful of followers on TikTok, Lucie was amazed to see the post blow up overnight. The video soon had over 500K views and non-stop comments raving about the results of her DIY pre-wash treatment came flooding in. Lucie and her haircare syrups had gone viral.
Despite sharing the recipe for her glow-boosting, hair growth formulas, she was bombarded with requests from followers desperate to get their hands on a bottle of the miracle-working pre-wash treatment – some offering double digits for just a small sample. Now, less than 3 years later, Hair Syrup has become the Holy Grail of pre-wash treatments, with the business set to make a whopping £3 million this year.
Talk about manifesting – Lucie is smashing it, with Hair Syrup haircare sensation now stocked at her “in my dreams” retailers Pretty Little Thing, Beauty Bay, ASOS, Sephora, Look Fantastic and Superdrug. And, with big plans for 2024, it’s only just the start.
Proudly based in Lincolnshire but distributing their products from West Wales; this small business has gone from strength to strength with their incredible range of pre-wash syrups and accessories.
TikTok will always be the brand’s spiritual home and Lucie has built up a massively successful brand online, sharing creative, fun and informative haircare videos that have seen her amass over 100K followers.
Her most popular video featuring her hair repair journey has had over a million views (and counting) – sharing her inspiring story to countless others who have watched and gained valuable haircare tips along the way.
What started out as a passion project to find a solution to her own haircare issues has transformed Lucie’s life. It’s the most inspiring story of how far you can go when you get the idea just right.
