The top 10 most sought-after decluttering trends
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The ‘Cleantok’ trend has soared in popularity in recent years, recording over 110.4 billion TikTok views* and growing, bringing together past and new emerging cleaning trends that encourage home cleaning enthusiasts and those finding it a challenge, more productive ways to stay organised and maintain a clutter-free home. From the efficiency of the ‘Core 4’ method to the ‘KonMari’ fascination, which decluttering methods are the trendiest?
The experts at Upmove sought to find the ultimate home decluttering trends by analysing TikTok hashtag views data to determine the most sought-after global trends. Additionally, they utilised a TikTok earnings calculator to crown the UK’s most in-demand ‘Cleantok’ gurus overall.
Please find the full list of all decluttering trends analysed within this data sheet.
Upmove can reveal that the ‘KonMari’ method is the ultimate decluttering trend, acquiring over 94 million combined TikTok views overall. A tidying technique created by Marie Kondo, with a deep focus on mindful cleaning. ‘KonMari’ motivates individuals to clean or organise by category of items – not by location, such as clothing, books or sentimental items and keeping the items that ‘sparks joy’, while thanking and letting go of those that no longer sparks interest.
The ‘One-Hour’ method follows in second place, securing over 40.7 million TikTok views combined. This decluttering trend consists of spending an hour each day cleaning and organising a specific room or area in your home – tackling only as many tasks as the time allows. This encourages individuals to break down cleaning tasks efficiently and prevents getting overwhelmed or distracted.
The ‘Core 4’ method also left the third biggest impression among the ‘Cleantok’ craze, as it gathered over 23.4 million combined views on TikTok. The ‘Core 4’ decluttering technique follows four stages of cleaning room by room – ‘clear out’, ‘categorise’, ‘cut out’ and ‘contain’, urging users to create an efficient cleaning strategy to keep a clutter-free home.
The UK’s 10 most in-demand ‘Cleantok’ gurus
Please find the full list of all cleaning influencers analysed within this data sheet.
Upmove can also reveal that the UK’s most in-demand home cleaning guru with the highest earning potential is Ann Russell (@annrussell03) with £4 thousand estimated earnings per TikTok post. Ann Russell has gathered an impressive 68.3 million combined likes on her account so far, using her platform to answer household cleaning-related questions to her viewers.
*According to the hashtag views for the term #Cleantok recorded on January 15th 2024, accurate as of then but subject to change.
