The Most Popular Tik Tok Food Trends
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Whether it’s a never-before-tried food combination, an innovative food storage hack or a bizarre cooking technique, TikTok is an exceptional platform for the birth of viral food trends.
But just how much influence does TikTok have over the foods we eat and how we cook them? New data from food subscription box provider, HelloFresh, reveals all in their recent TikTok Food Trends Report.
The report also revealed that searches for ‘overnight oats’ in the UK hit over 600k this year so far (up 49% in the last 12 months) – with 70.3k average monthly searches. This was closely followed by ‘Coronation chicken’, with 38.7k average monthly searches, undoubtedly spurred on by King Charles’ coronation earlier this year.
The report also highlighted that TikTok users cook certain cuisines more often because of content they’ve seen on the app, with Italian recipes topping our list – with just shy of a third (32%) of users claiming to cook the cuisine more often since seeing viral content on TikTok.
Top 10 TikTok Food Trends of 2023
| TikTok Foodie Trend | Avg. monthly search vol. |
| Overnight oats | 70,300 |
| Coronation chicken | 38,700 |
| Orzo | 25,900 |
| Tteokbokki | 25,900 |
| Birria tacos | 17,300 |
| Onigiri | 11,600 |
| Korean corn dog | 6,300 |
| Flavoured water | 2,800 |
| Tinned fish | 1,500 |
| Peanut noodles | 1,500 |
Topping our influential TikTok foodie creator list this year is Brisbane-based baker Brooke Saward (@brookibakehouse), who has seen a massive 322% increase in followers this year so far. Reaching a colossal 1.6 million followers, her aesthetically pleasing foodie content documents life in her bakery, what she eats in a day, as well as her delicious baked creations.
Top 10 Food Influencers with Highest Growth in 2023
| Creator | Handle | Follower growth (Jan-Oct 23) |
| Brooke Saward | @brookibakehouse | 322% |
| Mariam Daud | @mxriyum | 190% |
| Meredith Hayden | @wishbonekitchen | 67% |
| Cucina con Ruben | @cucinaconruben | 58% |
| Thomas Straker | @thomas_straker | 35% |
| Poppy O’Toole | @poppycooks | 34% |
| Fabrizio Villalpando | @themoodyfoody | 31% |
| Tiffy Cooks | @tiffycooks | 28% |
| Martyn | @lagomchef | 25% |
| Owen Han | @owen.han | 23% |
Finally, the report coins 2023 as the ‘The Year of the Air Fryer’, since searches indicate that users are looking to cook more adventurous meals using the trusty kitchen appliance, saving time and money. Searches for ‘air fryer pork belly’ were up 50% this year in the UK, with over 6k average monthly searches.
HelloFresh’s Senior Recipe Development Manager, Mimi Morley, commented: “We are a nation united by food. Whether we’re engaging in lunchtime conversations with colleagues, or using a midweek meal as an opportunity to connect with our families, the communal aspect intertwined with food is part of what makes us human.
The findings of this report are fascinating – showing a real shift in where we look for recipe inspiration, to how we cook and how we eat. From the most influential creators of 2023, to the foodie trends and hacks billions of users have got on board with this year, TikTok’s power for good in the culinary world is something to behold.”
For dinner ideas, and to read the full food trends 2023 report, see HelloFresh’s site.
