Jim Beam launches the perfect tipple for Summer: Jim Beam Orange!
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Jim Beam®, the world’s No. 1 bourbon whiskey, has announced the UK launch of its newest flavour, Jim Beam® Orange. Launching in ASDA stores and online from February before being rolled out to wider grocery outlets, Jim Beam® Orange is an exciting new addition to the distillery’s range of flavoured whiskies.
Jim Beam® Orange combines the juicy and bright flavour of orange with the world’s finest Kentucky Straight Bourbon Whiskey. The 37.5% ABV expression brings with it notes of sweet orange, vanilla and char, offering a zesty addition to the bourbon category.
The new launch joins Jim Beam’s range of other flavoured whiskies – Jim Beam Peach, Apple and Honey – developed by the Kentucky-based producer of the past few years. Jim Beam’s growing portfolio of flavoured whiskies further demonstrates the brand’s commitment to engaging new consumers into the bourbon category, inspiring consumers to add it to their drinking repertoire.
As such, Jim Beam® Orange was developed with summer cocktails in mind. Its hero serve, the ‘Sicilian Squeeze’ (25 ml Jim Beam® Orange combined with 125ml Fever-Tree Sicilian Lemonade and a squeeze of lemon), sees the brand continuing to champion Highballs as accessible options for those wanting to tap into the category especially over the summer.
Sarah Isaac, Head of UK Brand Marketing at Beam Suntory says: “After the successful launch of Jim Beam® Peach in 2021, we are looking forward to the launch of Jim Beam® Orange, to encourage new occasions and recruit new consumers to taste the spirit. We are thrilled to be partnering exclusively with ASDA to launch Jim Beam® Orange, as the perfect partner for consumers to enjoy our brand at-home, in delicious cocktails throughout the summer.”
Jim Beam® Orange will be available exclusively at ASDA for three months from launch, in-store and online for an RRP of £18.
About Jim Beam®
Jim Beam is an American brand of bourbon whiskey produced in Clermont, Kentucky, by Beam Suntory. Jacob Beam was a farmer who sold his first barrels of corn whiskey in 1975, then known as the ‘Old Jake Beam Sour Mash’. Since 1795, seven generations of the Beam family have been involved in the whiskey production, contributing to its award-winning reputation that it is known for today.
The Jim Beam portfolio now offers a wide range of award-winning expressions, including Jim Beam® Peach, Jim Beam Honey®, Jim Beam® Apple, Jim Beam® Double Oak, Jim Beam® Devil’s Cut®, Jim Beam® Red Stag and Jim Beam® Rye. For more information on the world’s No.1 whisky, follow Jim Beam on Twitter (@jimbeam), Instagram (@jimbeamofficial) or visit www.jimbeam.com – www.drinkaware.co.uk.
Sicilian Squeeze
Method
- Add 25ml Jim Beam® Orange to an ice filled glass
- Slowly top with 125ml Fever Tree Sicilian Lemonade
- Squeeze in a lemon wedge
- Garnish with a slice of orange or lemon
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Courvoisier cognac, as well as world-renowned premium brands including Basil Hayden, Knob Creek and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.
