The five most popular cocktails in the world revealed
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World Cocktail Day: New study reveals the world’s most popular cocktails – did yours make the list?
Just in time for World Cocktail Day on 13th May, long-haul holiday specialists Travelbag analysed the monthly Google searches for over 100 cocktails in each country, to reveal the most popular cocktails across the globe.
The research uncovers the winners in the UK, as well as the popular holiday destinations where travellers can enjoy a cocktail (or two) for the cheapest price.
Piña Coladas are the most popular cocktail in the world, ranking number one in almost a third of countries
If you like Piña Coladas… you’re definitely not alone! This rum-based drink has been crowned the world’s most popular cocktail according to monthly search volume, ranking number one in 61 out of 195 countries.
Countries, where the Piña Colada reigns supreme, include Algeria, Egypt, Fiji, India, Jamaica, Kyrgyzstan, Malaysia, Norway, Pakistan, and Thailand – just to name a few. So whether you sip it from a coconut while relaxing on a Caribbean beach, or savour it after a long day of sightseeing in a new city, it’s clear the iconic coconut-and-pineapple blend is a winner no matter where in the world you are.
The Aperol Spritz follows as the world’s second most popular cocktail, coming first in 32 countries. Other favourites across the globe include the Mimosa (29), Martini (24), Negroni (17) and Paloma (17).
| Rank | Cocktail | Number of countries where it’s the favourite |
| 1 | Piña Colada | 61 |
| 2 | Aperol Spritz | 32 |
| 3 | Mimosa | 29 |
| 4 | Martini | 24 |
| 5 | Negroni | 17 |
| 6 | Paloma | 17 |
| 7 | Porn Star Martini | 4 |
| 8 | Amaretto Sour | 3 |
| 9 | Old Fashioned | 2 |
| 10 | Kir | 2 |
Negroni and Aperol Spritz are the UK’s favourite cocktail, receiving over 90k searches per month
According to Brits, Italy has mastered the art of cocktail making. The Italian Negroni and Aperol Spritz rank joint first as the UK’s most popular cocktails, both receiving an impressive average of 90.5k searches per month across the country.
Another cocktail of Italian origin, the classic Martini, appears among the UK’s top tipples – alongside three variations: the Espresso Martini, Porn Star Martini and Dirty Martini. All three Martini variations are more popular than the original, with the Espresso Martini ranking as the UK’s second-most-loved cocktail overall.
| Rank | Cocktail | Average monthly search volume |
| 1 | Negroni | 90.5k |
| Aperol Spritz | 90.5k | |
| 2 | Espresso Martini | 74k |
| 3 | Mimosa | 60.5k |
| Piña Colada | 60.5k | |
| Porn Star Martini | 60.5k | |
| 4 | Old Fashioned | 49.5k |
| Dirty Martini | 49.5k | |
| 5 | Martini | 33.1k |
Vietnam is the cheapest country to enjoy a cocktail, costing an average of just £5.20
Travelbag also analysed the average cost of a cocktail in the 30 most-visited countries worldwide, revealing that Vietnam is the cheapest holiday destination for cocktail lovers. The average cost of a cocktail here is just £5.20, which is nearly £4 cheaper than the UK’s £9 average.
Poland ranks as the second cheapest with an average cost of £5.32 per cocktail, followed by Japan (£5.91), Thailand (£6) and the Czech Republic (£6).
| Rank | Country | Avg. cost of a cocktail (£) |
| 1 | Vietnam | £5.20 |
| 2 | Poland | £5.32 |
| 3 | Japan | £5.91 |
| 4 | Thailand | £6.00 |
| Czech Republic | £6.00 | |
| 5 | Italy | £7.00 |
| Mexico | £7.00 | |
| Croatia | £7.00 | |
| Hungary | £7.00 |
Geoff Dobson, North American Regional Destination Manager at Travelbag comments: “Enjoying a cocktail is not just about the drink itself. It’s about immersing yourself in a unique atmosphere, surrounded by exciting new sights and sounds. That’s why exploring different travel destinations is the perfect opportunity to experience your favourite cocktail in a whole new way. So whether you’re sipping a Margarita on a Mexican beach or enjoying a Negroni in an Italian bar, the ambience of the location will add a special touch to your cocktail experience.”
