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Features, Health & Beauty
TikTok’s Shimmy Dance: The Surprising Science Behind Its Energy and Mood Boosting Benefits
Hannah Parnaby October 11, 2025

The UK’s number 1 vitamin company, Vitabiotics, has spoken exclusively with qualified Integrative Psychotherapist, Holly Beedon, on the positive impacts dancing can have on our mental well-being.

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Food & Drink
#Dishupdinnerwithme: The TikTok Trend Taking Centre Stage
Hannah Parnaby August 20, 2025

There is a huge fascination of watching people cook on social media. It could be from gaining inspiration, building confidence or relaxing through the value of cooking and food. We can understand these trends from various psychological perspectives such as social cognitive theory, belonging and coping.

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Health
Five TikTok fitness trends that may be harmful to your health
Hannah Parnaby March 8, 2024

A recent study has found that less than a fifth (20%) of fitness influencers have any related qualifications or credentials, making it hard to choose which fitness advice to take

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