Most Googled ‘under the radar’ beauty treatments of 2024
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Google Trend Data reveals that the search term, aesthetic treatments to soften volume has received a 9.900% uplift in the past year. Dermal filler (AKA filler), is built on hyaluronic acid, ensuring a healthy and ‘bouncy’ appearance. Too much dermal filler can potentially accelerate the ageing process, as the skin stretches, giving a ‘puffy’ look. This fuller look is often associated with aesthetics however, such an uplift in the term aesthetic treatments to soften volume, indicates that the UK wishes to scale back the ‘fuller look’, in favour of more subtle procedures.
Here, Harley Street’s Dr Hanson reveals the most Googled ‘under the radar’ aesthetic treatments of 2024, along with adoptable lifestyle changes to achieve each treatment objective.
Endolift: 215% uplift
Ideal for: Skin tightening & lipolysis
Instead of ‘filling the face’, Endolift works with the art of subtraction, utilising laser energy to stimulate collagen production deep within the skin. As we age, the skins production of collagen declines, paving the way to fine lines and wrinkles. Endolift helps to counteract this process by promoting new collagen growth. As a result, the skin appears smoother, with a noticeable reduction in fine lines, wrinkles and stubborn pockets of fat.
Lifestyle modification for skin tightening: First things first, if you would like skin to appear tightened, then it’s vital that you safeguard it from the sun by using a factor 50 SPF every day, even in the cooler, more overcast seasons. Protecting the skin from the sun preserves its elasticity, encouraging the skin to appear smooth, with few-to-none fine lines and wrinkles.
Traptox: 9.900% uplift
Ideal for: ‘Swan Neck’ & neck tension.
The trapezius is a broad muscle that spans from the skulls base and across the shoulders. The muscle is always working, as it plays an instrumental role in the movements of the shoulders and neck. The trapezius often experiences tension and pain due to stress, poor posture and consistent use. Traptox relaxes the trapezius muscles, providing relief from both pain and tension.
Hypertrophy or enlargement of the trapezius can give the shoulders a broad or squared appearance. Traptox can be used to soften the look of broad shoulders, often referred to as a “swan neck”.
Lifestyle modification to relieve swan neck and tension: Poor posture is the main culprit of neck tension. If you slump at a computer screen or slouch as you are walking, its likely that you will experience tension in the neck. If you work at a screen, ensure that it’s positioned at eye level. Simple morning stretches will not only ease tense muscles but gradually improve posture.
Polynucleotides: 1000% uplift
Ideal for: Glowing Skin
This injectable treatment that distributes polynucleotides directly into the skin, is somewhat new to the UK, and is currently hailed as the next generation of skin boosters. Usually sourced from salmon, polynucleotides promote cellular repair and rejuvenation. Polynucleotides are long chains of the basic building blocks of DNA (if you recall the tightly wound strings in the classic ‘double helix’ picture of DNA, those strings are called nucleotides. Because these substances are at the heart of human life, they are exceptionally safe. And in the context of aesthetic treatment, it’s their ‘stringiness’ which encourages your skin’s regeneration and improved elasticity. They have a high affinity for water, keeping your skin naturally moisturised and supple for everyday radiance and confidence.
Lifestyle modification for: Glowing Skin: Consuming water is vital if you wish to achieve glowing skin as it aids in digestion, flushes toxins and prevents water evaporating from the skin.
Harmonisation: 230.56% uplift
Ideal for: Enhancement of Features
Harmonisation works with the face to ensure that its features work in harmony with each other. Harmonisation works with a holistic view to see beyond the imperfections you perceive, to understand what really influences the way we see ourselves and each other.
Taking a holistic view to see beyond the imperfections you perceive, to understand what really influences the way we see ourselves and each other. Appreciating how symmetry, facial contours and perceived proportions work, harmonisation resolves the signs of ageing, removes perceived imperfections and enhances the features which get you noticed.
Lifestyle modification for enhancing features: Hydration and a solid skincare routine that is prescriptive to your skincare lays the groundwork to enhance your features. Healthy looking skin is the foundation to all enhancements, so creating a solid routine is a great place to start.
