The Biggest Gen Z Stars of 2026, Ranked by Influence and Net Worth

According to the November 2025 report on the biggest Gen Z stars, Kylie Jenner ranks #1 with a net worth of $700M. An analysis by an influencer marketing platform, Heepsy, compared young celebrities by their social media influence and most successful projects.

• Kylie Jenner leads the list, with the highest net worth of $700M among Gen Z stars.
• Coco Gauff stands out with her tennis career, making her the only sports celebrity in the ranking.
• Taking the social media spotlight is Sabrina Carpenter, with 83M people looking her up online each month.

The report aimed to identify the Gen Z (born from the mid-1990s to the early 2010s) celebrities who are currently rising to prominence across entertainment, sports, and media. For analysis, the 50 biggest personalities were compared by influence, using these key factors: net worth, their chosen field, the most successful projects, and media influence. The last factor was calculated based on journalistic articles, Instagram hashtags, and monthly searches on Google.

Here’s a quick look at the top 10 biggest Gen Z celebrities:

Name	Field of Activity	Media Coverage	Net Worth	Online Popularity	IG Hashtags
Kylie Jenner	Reality TV / Business / Influencer	157K	700M	24M	18.5M
Sabrina Carpenter	Music / Film & TV	371K	16M	83M	2.4M
Billie Eilish	Music	291K	50M	22M	17.2M
Khalid	Music	359K	10M	286K	3.8M
Millie Bobby Brown	Film & TV	81K	14M	36M	9.7M
Coco Gauff	Sports (Tennis)	355K	35M	5.1M	63K
Dixie D’Amelio	Influencer / Music	2.5K	25M	151K	15.8M
Shawn Mendes	Music	47K	40M	5.6M	10.6M
Olivia Rodrigo	Music / Film & TV	147K	25M	13.4M	2.1M
Sydney Sweeney	Film & TV	176K	40M	11M	499K

You can find the full report findings by following this link.

1. Kylie Jenner

• Field: Reality TV / Business / Influencer
• Net worth: $700M
• Media coverage: 157K articles
• Online searches: 24M
• Instagram hashtags: 18.5M

Kylie Jenner is the most influential Gen Z star on the list. Previously known as the youngest self-made billionaire, now she has a net worth of $700M. She has earned her fortune through projects like Kylie Cosmetics and the Kardashians. She is the most popular Instagram celebrity in the ranking, with 18.5M posts, and the media covered her projects and personality in over 157K articles.

2. Sabrina Carpenter

The second spot belongs to Sabrina Carpenter, with 83M people looking her up online every month, double any other celebrity in the ranking. The singer is also a media favorite. Her career has been covered by journalists over 371K times, twice as much as Kylie Jenner. Sabrina’s Instagram popularity also stays high, with 2.4M fan posts.

3. Billie Eilish

Billie Eilish takes third place, with a net worth of $50M, second-beggiest wealth on the list. She established her influence in the musical industry with multiple Grammys and famous projects, including Bad Guy to No Time to Die. Over 22 million people look up her work each month, almost matching Kylie Jenner’s popularity, and 17.2M shared posts about her on Instagram.

4. Khalid

Singer Khalid takes 4th place as the first male Gen Z star on the list. He stands out with the biggest journalist attention, with 359K articles about him and his career. Khalid has the smallest fortune in the top 10 at $10M, but, similar to other Gen Z celebrities, he has a wide social media influence, with 3.8M Instagram posts from fans.

5. Millie Bobby Brown

Millie Bobbie Brown rounds up the top 5 of the most influential Gen Z celebrities of 2025. She is the highest-ranking actor in the top ten, and is mostly known from projects like Stranger Things and Enola Holmes. Over 36 million people search for information about her and her career each month. and there are over 9.7M Instagram posts about her. The net worth of Millie Bobby Brown currently sits at $14M.

Tabi Vicuña, Founder at Heepsy, commented:

“This generation of celebrities is building their influence across multiple platforms simultaneously. Gen Z isn’t just consuming culture; they’re shaping it, blending music, film, social media, and entrepreneurship in ways that were unheard of a decade ago. This ability to connect authentically with fans and adapt to trends quickly is redefining what it means to be a public figure today.”