Is Being a ‘Gig Goer’ the New Status Symbol?

Whether it’s the Taylor Swift’s Eras Tour, Oasis’ sell out run or landing access to Ariana Grande 2026, purchasing tickets to see the world’s biggest artists is becoming an Olympic sport. No longer are fans just attending events, they’re documenting every step of the journey, from the moment tickets go on sale to presenting a post-show debrief on TikTok. Joining a fandom now means adopting the uniform (hello, Eras sequins and Oasis bucket hats), live streaming the experience, and sharing content that presents you as somewhat of an expert gig goer for weeks afterwards.

TSB/Census Wide states that 48% of parents admit that they feel pressure to pay for their children to attend events whilst Leapmotor reveals that 62% of parents spend beyond what they want  or can afford when trying to entertain their children.  This comes as the cost of Fandom research shows that 30% of 18-24 year-olds attend gigs knowing that it will strain their finances.

When it comes to the gigs of today, demand far outweighs supply. The power to say you’ve seen the biggest artists live, share footage from the crowd, and join viral fan moments has transformed gigs into cultural currency. Missing out on a gig is no longer just an empty date in a calendar, but for some, they believe it losing social capitol.

As the need gig going hits fever pitch and Oasis’ rumoured return to Knebworth, Michael Mulholland at MoneyPlus  reveals 5 smart and easily adoptable ways to attend gigs, without going broke.

Seeing Your ‘treats pot’ Live

Save small regular amounts throughout the year into a dedicated pot for entertainment experiences to make them much more affordable. This can also work as a dedicated pot for your favourite artist, so that when they do tour, you’re ready to splurge without feeling a huge financial impact. 

The Pre Show

If you know tickets are coming out soon, have a look at where you could save some cash. Do you need that Friday takeaway or a shopping trip over the weekend? Consider skipping some of these luxuries and putting the money that you would have spent aside for your ticket funds.

Exclude VIPs

For many, being there is the most important thing; it doesn’t necessarily matter if you are front row or up in the sky seats! VIP packages can be tempting but are often hundreds of pounds more for merchandise that you won’t use or early entry that isn’t always needed. Think about whether the add ons will enhance your experience or are just unnecessary.

No Show Credit

Klarna and other BNPL options might seem appealing when you’re excited about concert tickets, but if you can’t afford them now, you could end up paying more later, long after your concert t-shirt has faded.

Don’t Look Back in Anger

With so many resellers on other ticket selling platforms or even social media, it is important to always purchase through official ticketing platforms or official resellers. By purchasing through unauthorised resellers, you will often pay a higher price, and there is no guarantee that the ticket you purchase is even valid, posing a huge risk.

“We’re not here telling people not to buy tickets to see artists, we just want people to enjoy the long-awaited experience without facing a financial hangover afterwards,” says Michael Mulholland.

“Whilst it’s understandable that we can get wrapped up in the excitement of seeing our favourite artists live, it’s important to always pause and ask yourself whether you can afford this. With tickets selling upwards of thousands of pounds through resellers and Buy Now, Pay Later options at checkout encouraging impulse purchases, always remember your initial budget.”

For further support, you can access free, impartial money advice from MoneyHelper.