10 Trending European Destinations UK Travellers Are Eyeing for Summer 2025

With Mediterranean hot spots bracing for record heat and visitor caps, British holiday-makers are casting their nets wider.

Hellotickets’ latest search data reveal a double-digit surge for ten under-the-radar places that blend grand scenery, authentic culture and wallet-friendly prices.

Think sulphur baths in the Caucasus, midnight-sun kayaking above the Arctic Circle, or sipping cider beside a “beach without a sea”.

Here’s where the smart money is heading next.

Top 10 “On-the-Up” 2025

1. Tbilisi, Georgia – steamy bathhouses, 8,000-year-old qvevri wines and a booming café/art scene. 
2. Porto, Portugal (Costa Verde) – Atlantic breezes, return flights under £90 and tile-lined alleyways. 
3. Tallinn, Estonia – fairytale Old Town meets hip Kalamaja street art and Baltic beaches 20 mins away. 
4. Cappadocia, Turkey – new Paris–Kayseri direct flights plus sunrise balloons over moonscape chimneys. 
5. Luleå, Swedish Lapland – 22 °C max, midnight sun and kayak routes through 1,300 islands. 
6. Matera, Southern Italy – UNESCO cave dwellings turned boutique stays and locavore tables.
7. Gdańsk, Poland – colour-washed Hanseatic facades, Baltic sands and £3 craft beers.
8. Kotor, Montenegro – Adriatic fjords, medieval ramparts and prices roughly half those of Dubrovnik. 
9. Faroe Islands, Denmark – cliff-edge hikes, puffin colonies and fast-growing but still low-key tourism. 
10. Asturias, Spain – the land of Gulpiyuri “inland beach”, cider houses and the Picos de Europa. 

Three Numbers to Know

• Every destination has logged double-digit UK search growth on Hellotickets since 1 May 2025.
• £670 – average flight + five-night stay in Tbilisi (≈ €780), around 35 % cheaper than a comparable break in Barcelona.
• 27 °C – the warmest average peak across the list (Kotor in August). connectingregion.com

Why It Matters

From Tbilisi’s pastel domes to Tallinn’s cool, cobbled lanes and the mirror-flat fjords of Kotor, Europe still has surprises up its sleeve.

These ten spots invite travellers to slow down, breathe and collect stories that look nothing like last summer’s feed.

Book early on Hellotickets and turn a few strategic clicks into an unforgettable, crowd-free adventure.

 Book your next experience at: www.hellotickets.com/en-en 

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