Provoke Brighten and Protect Hair Products
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Banish brassiness and care for blonde, highlighted and grey hair with new PROVOKE BRIGHTEN & PROTECT PURPLE LEAVE IN CONDITIONER.
Developed by the UK’s number one* and award-winning** purple shampoo brand, this multi-tasking leave-in conditioner instantly brightens colour, detangles hair, and protects against heat damage up to 230°C in just one application. What’s more, at just RRP £4.99/150ml, it’s a snip!
This lightweight yet nourishing spray is ideal to tackle summer hair woes, caused by increased exposure to sun, sea salt, and chlorine, as well as frequent heat styling – which all lead to dry, brittle, and brassy tresses.

Specifically formulated with purple pigments, this innovative leave-in conditioning spray instantly neutralises brassy tones, resulting in a more intense colour, whilst the Styleze™ W polymers in the formulation offer a protective shield against frizz, humidity, and heat up to 230°C. Perfect for dry, damaged or bleached hair, the formula is also enriched with castor oil to help detangle knots, reduce split ends and breakage, and smooth strands. Hair is left tangle-free, protected, and with a brighter, more vibrant colour!
Simply spray on damp hair, comb through, blow dry and style as usual. For best results, use after washing with PROVOKE’s purple shampoo and conditioner.
AVAILABLE FROM SUPERDRUG & ASDA RRP £4.99 / 150ml.