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Gen Z’s Social Media Addiction Hurts Productivity and Relationships

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Social Media Addiction

Remember the days when mornings began with coffee, not scrolling? Well, Gen Z might not — the virtual world is their new reality.

Amid the Mental Health Awareness Month of May, EduBirdie, an all-in-one platform for student needs, surveyed 2,000 US Gen Z members to delve into the influence of digital platforms on their lives. 

Survey shows, 65% of Gen Z communicate more online than in person with 3 in 5 admitting they’re addicted to social media. This excessive use isn’t just a habit, it affects their productivity (58%), social skills (57%), and romantic relationships (43%).

Given their online presence, it’s no surprise that 53% of Gen Zers count close friends they’ve met solely online, while 3 in 7 have developed romantic feelings for people they’ve never met in person. Despite this digital closeness, 57% find it challenging to connect in person, and 39% struggle to foster meaningful relationships online.

Navigating romance in the digital era brings its own set of challenges. More than half of Gen Zers feel that social media couples set unrealistic dating standards. Additionally, 44% have faced relationship issues because of oversharing, and 43% link their relationship challenges to social media addiction.

The darker side of social media comes to light with a troubling statistic: 43% of Gen Z have faced cyberbullying or harassment online, leading 1 in 10 to seek therapy for coping.  Stress (46%) and low self-esteem (41%) are also prevalent among the younger generation due to the idealized images on social media. 1 in 3 experienced depression because of social media. Comparisons often lead to dissatisfaction across various aspects of life: 46% feel dissatisfied with their lifestyle or finances, 40% struggle with body image concerns, and 35% feel down when comparing their relationships.

These negative effects drive 1 in 7 to seek professional help to tackle addiction, while 4 in 5 cut back on social media for their mental well-being. Yet, 22% struggle to log off entirely, showing the grip of addiction. 

Ksenia Hubska, Data lead at EduBirdie comments: “While socials can speed up connections, including those that would otherwise be impossible, not all of them are golden. Hate-following, toxic comments, comparing yourself to those perfect influencers telling you how to lose weight, earn millions, and be happy in relationships — it’s messing with mental health. Our research confirms this. So, if scrolling leaves you feeling down, remember, it’s not your fault—it’s social media. Don’t be afraid to ask for help.”

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