The rise (and fall) of coffee: Expert-approved alternative to £5 flat white

As the price of takeaway coffee surpasses £5 in parts of London, consumers are feeling the pinch. In an era where every penny counts, award winning nutritionist Rob Hobson shares how he gets a high-quality caffeine fix without breaking the bank.

According to data from the Office for National Statistics, a cup of coffee purchased from a restaurant or cafe is 19% more expensive than two years previously.^[1] This trend hints at a future where a simple cup of coffee could dent your daily budget significantly. It’s estimated that the average Brit will buy three coffees per week^[2], not including their instant consumption, at £5 a hit this amounts up to £780 for the year, which is over £250 more than the average return flights from London to New York.^[3]

What’s the alternative?

For many, a daily caffeine boost is a necessity to help with the early morning starts, long night shifts or a busy workday. As the high street coffee reaches prices causing many to turn away, what’s an economical and effective alternative?

High quality caffeine supplements can prove to be a perfect solution for caffeine lovers. Unlike pricey coffee concoctions, supplements can offer a controlled dose of caffeine, while costing significantly less per serving. This not only eases your wallet but also ensures you can enjoy a caffeine boost without stepping into a coffee shop.

What do the experts recommend?

Rob Hobson, an award-winning nutritionist, supports the use of high-quality caffeine supplements, including new Pro Plus^® Fizz, an effervescent caffeine supplement bolstered by guarana, ginseng and vitamins B2, B6 and B12.

“Caffeine, when used strategically, can be an effective tool to enhance alertness and concentration. Controlling your caffeine intake, through a high-quality supplement, can offer a more controlled energy boost. This can be especially useful during work hours or when you need to focus on demanding tasks.

“Products such as Pro Plus^® Fizz offer an effective and tasty way to deliver energy-boosting nutrients. Thanks to effervescent technology, the tablets dissolve easily in water and the active ingredients are quickly absorbed, giving you immediate benefits.

“By combining caffeine with guarana extract — a natural known stimulant — Pro Plus^® Fizz strikes the optimal balance between rapid and sustained caffeine release. This offers immediate alertness whilst prolonging energy levels throughout the day. Thanks to added Vitamins B2, B6, and B12, known for their roles in energy metabolism, this helps to alleviate tiredness and fatigue.”

For those looking to cut down on expenses without sacrificing their caffeine ritual, high quality caffeine supplements offer a practical and effective alternative. It’s time to rethink your brew and embrace a solution that fits both your lifestyle and budget.

Pro Plus^® Fizz is available from Amazon for £5.99 per pack of 20 tablets, costing 29p per serving.