LAKRIDS BY BÜLOW UNVEILS ITS EXTRAORDINARY EASTER COLLECTION
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The gourmet Danish confectionery brand is putting a spring in our step with the launch of its chocolate-coated liquorice EASTER collection for 2024
As we say goodbye to the colder months and enter into a new spring, the LAKRIDS BY BÜLOW EASTER collection is perfect for gifting and sharing amongst family and friends over the holiday period. Infusing gourmet craftsmanship with innovative flavours, the new seasonal collection will make you fall in love with liquorice this Easter.
The collection comprises LAKRIDS BY BÜLOW’s unique ‘ÆGGS’ in CRUNCHY TOFFEE and CRISPY CARAMEL flavours, which are joined by a beautiful newly designed SPRING SELECTION BOX. The limited edition range is available to order online and purchase in-store at John Lewis, Selfridges, Fenwick, lakridsbybulow.co.uk, and at the new LAKRIDS BY BÜLOW stores in Canary Wharf and Monmouth Street from 22nd February 2024.
Defying tradition and typical chocolate eggs found at Easter time, the LAKRIDS BY BÜLOW EASTER flavours are sure to impress. Back by popular demand, CRUNCHY TOFFEE features a delicious outer layer of soft milk chocolate and crunch caramel made with French butter and cream, and a salty liquorice core. The CRISPY CARAMEL boasts a speckled light brown shell with dulce chocolate and sea salt flakes, containing a core of soft liquorice. The flavours are available in regular jars as well as limited edition ÆGGS, which now come in special illustrated stands featuring a magical spring wonderland.
The new SPRING SELECTION BOX is perfect for those looking for a show stopping liquorice gift, or some treats to present at the end of an Easter feast. The box contains eight different delicious flavours of chocolate-coated liquorice, including the two Easter limited editions and A – THE ORIGINAL, B – PASSION FRUIT, D – SALT & CARAMEL, F – DARK & SEA SALT, LÆMON and SOUR STRAWBERRY.
Here in the UK, it’s fair to say liquorice is a polarising flavour – maybe even more so than marmite. However, LAKRIDS BY BÜLOW believes its Danish gourmet liquorice can convert even some of the biggest haters, and is on a mission to make the world love liquorice, one liquorice at a time. This mission might seem challenging, but with spring adding life and beauty to all there is, a new beginning could be on the cards for all liquorice sceptics – so make sure to share yours with a hater! Spreading the joy of the Nordic flavour worldwide, LAKRIDS BY BÜLOW is available in prestigious UK retailers including John Lewis, Selfridges, and Fenwick, and LAKRIDS BY BÜLOW’s stores in Canary Wharf and Seven Dials, Covent Garden.
LAKRIDS BY BÜLOW EASTER COLLECTION
The EASTER collection will be available on lakridsbybulow.co.uk from 22nd February 2024.
LAKRIDS BY BÜLOW CRUNCHY TOFFEE
SMALL JAR – RRP £11.00 for 125g
REGULAR JAR – RRP £15.00 for £295g
ÆGG – RRP £25.00 for 480g
LAKRIDS BY BÜLOW CRISPY CARAMEL
SMALL JAR – RRP £11.00 for 125g
REGULAR JAR – RRP £15.00 for 295g
ÆGG – RRP £25.00 for 480g
LAKRIDS BY BÜLOW LARGE ÆGG MIXED JAR
RRP £26.00 for 550g
LAKRIDS BY BÜLOW BLACK BOX REGULAR / SMALL
RRP £27.00 for 420g
LAKRIDS BY BÜLOW BLACK BOX x2 REGULAR
RRP £31.00 for 590g
LAKRIDS BY BÜLOW SELECTION BOX SPRING
RRP £38.00 for 350g
