Expert reveals how to spot counterfeit Christmas cosmetics and perfumes

“A recent YouGov survey found that 52 percent of Brits intend to spend less on Christmas this year due to ongoing cost of living struggles.

“86 percent of those reducing their spending stated that they will be cutting back on gifts, with many shoppers likely to look for more affordable alternatives to popular presents.

“However, seeking a bargain could see you falling into the trap of accidentally buying counterfeit products. Social media platforms, such as TikTok, have been accused of profiting from fake products flooding the market, with reports that fake perfumes and cosmetics are being sold to unsuspecting consumers.

“It is also not uncommon at this time of year to find unofficial vendors on high streets selling popular perfumes at cheaper prices, but these are not always authentic.   

“Although buying products from these platforms and sellers is tempting due to their often more affordable price point, consumers risk being scammed with counterfeit beauty items.

“Purchasing cosmetics from unofficial sellers is risky. Products may contain potentially harmful and even banned ingredients that could cause a physical reaction.

“To avoid this, shoppers should always buy from reputable sellers, or directly from a business itself., However, consumers can also look for key signs that a product may be counterfeit before purchasing.

“Fake cosmetics will likely be packaged slightly differently to authentic products, so make sure to compare it to an image or a real item. Look for differences in packaging quality, as fake goods are typically of lower quality than real ones.

“Take time to inspect a product properly – look for any differences in weight, size, colour, packaging texture and labelling. Any discrepancies can be a key sign that a product is not authentic.

“Branding can also appear slightly different upon a closer look, as logos and trademarks on counterfeit items can show some differences, like their placement, colour and design.

“If you are looking to buy a beauty product or fragrance, check the consistency and appearance of any liquids or creams. Differences in texture and signs of discolouration can indicate that the product is not real or has been opened and should be avoided.

“For example, perfume that looks darker than advertised may mean it is a different fragrance entirely or has degraded, and therefore should be avoided.

“Any obvious signs of damage mean you should also avoid a product altogether, as it indicates poor handling or possible tampering.”

Comments by Steve Brownett-Gale of Lifestyle Packaging