6 Holiday Blonde Hair Hacks 

With chlorine, sun, sea, and general debauchery wreaking havoc for blondes nationwide – we’ve compiled a summer SOS for keeping your blondes bright and brassiness at bay with Fudge Professional Global Ambassador Jonathan Andrew:

1.    HATS OFF TO YA: Protect your blonde from heat in every way. Fudge Professional Global Ambassador, Jonathan Andrew says: “Long sun exposure can cause quite a few issues with your hair, especially if you dye it and use quite a few heat styling tools. Split ends, breakage, dryness, and brittleness are just some of the indicators to look for, so keep it covered up with a fancy beach hat or a super cool A-list ‘I’m incognito’ baseball hat in the day.”

2.    PURPLE REIGNS: Make your highlights long-lasting, beat brassiness, and fight fade with a purple shampoo such as the FUDGE PROFESSIONAL CLEAN BLONDE VIOLET TONING SHAMPOO (RRP £14) a sulphate free hardworking shampoo to give you your brightest blonde yet and knock out harsh yellow tones.

3.    HYDRO HEROES: Keep hair hydrated – don’t skip conditioning your hair just because you’re in and out of the water – it’s also being fried in the sun! It’s essential (the name of the product is a giveaway) to keep it in good CONDITION, so hydrate and nourish away and team your shampoo with its vibrance boosting once or twice weekly conditioning sister FUDGE PROFESSIONAL CLEAN BLONDE DAMAGE REWIND VIOLET TONING TREATMENT (£17)

4.    CUT ABOVE THE REST: Get a haircut, frequently. End of.  Jonathan says: ‘This isn’t a myth or an industry marketing push to boost haircuts, you need to regularly cut hair to prevent split ends and breakage. Especially if you’re out in and out of the pool/sea/sun, lots.  You should regularly trim your ends, as this will remove damage and welcome faster growth for stronger locks.

5.    BEAT THE HEAT: Avoid heat styling appliances on your holidays and lower the water temp when you shower or bath. Jonathan explains: ‘heat plus heat is not the way to go on holiday! Washing your hair with extra care and using less heat will help in your journey to healthy locks, as environmental factors, and over styling will leave hair fried and fragile.’ Also, Jonathan shares: ‘Did you know slathering conditioner on hair in the day helps protect you from harsh chemicals such as chlorine – and it works as a barrier against sun, and your hair drying out. Silky locks and no daytime damage – genius!’ Try FUDGE PROFESSIONAL DAMAGE REWIND CONDITIONER (RRP £14).

6.    PRIME LOCATION: A primer/heat protector is your friend at all times, especially in the sun: FUDGE PROFESSIONAL TRI-BLO HEAT PROTECTING HAIR SPRAY (RRP £14) improves cuticle health and leaves hair feeling strong and looking smooth. Powered by the Invisi-Shield Technology, this spray protects and defends against heat damage up to 230°C. Alternatively, the FUDGE PROFESSIONAL BLOW DRY AQUA PRIMER (RRP £15.50) offers heat protection, while hydrating hyaluronic acid keeps hair moisturised, soft and smooth and banging for the beach!