NOMO DELIGHT FANS WITH BIGGEST BAR YET

The UK’s number one vegan and free-from-chocolate brand has launched its biggest chocolate bar yet. The chunky Cookie Dough block bar is made with the brand’s famous creamy choc which provides a velvety coating around crumbly sweet cookie dough.  

The new indulgent treat will bring the in-demand flavour to supermarket shelves all year round, delighting chocolate fans.  

The launch follows the huge popularity of NOMO’s seasonal cookie dough products. With the NOMO Cookie Dough Reindeer becoming the best-selling vegan and free from impulse buy in its debut year and its Cookie Dough Egg and Bunny combo scooping gold at the Free From Food awards earlier this year.  

At 150g, the chunky block bar is made to share – and like all NOMO products it is free from dairy, gluten, egg and nuts – so all chocolate lovers can enjoy it together regardless of food allergies or intolerances.  

NOMO is leading the innovation charge in the Free From and Vegan chocolate category following a flurry of new products in the last year – with the brand now double the size of its nearest competitor.  

It comes as recent NOMO research found half of Brits said vegan substitutes would make a plant-based lifestyle easier to follow; with nearly a third of those following a vegan diet doing so to have a clearer conscience¹.      

For those looking to satisfy their sweet tooth, the new Cookie Dough block bar can be found in the free from aisles of four major retailers with an MRRP of £3:  

·         Sainsbury’s 16^th April  

·         Morrisons 17^th April  

·         Tesco 24^th April  

·         Waitrose 3^rd July  

The nations first chocolate fans to get their hands on the bar have already taken to social media to  give it rave reviews: “This bar is the BEST”, “These are hazardous to people…who just f***ing love chocolate”, “Can confirm it is SO good”, “THE BEST BY FARRRR”, “Literally the most delicious thing ever! Please don’t ever get rid of this one! My absolute favourite xx”. 

Jac Tyrrell, Brand Manager for NOMO said: “Cookie dough is a flavour that has been a huge success at Easter and Christmas, so we are delighted to be able to offer it all year-round with our biggest chocolate bar yet. It is designed to share and is radically inclusive – being free from dairy, gluten, egg and nuts.  

“NOMO is a major innovator within the Free From and Vegan Chocolate category with our newest bar adding to our rapidly expanding range of flavours and formats. Our loyal customers know where to find us – but for welcome newcomers enticed by the bar, we can be found in the free from aisle or you can purchase directly through our website!”